Photo from the Tarte website
By now I'm sure you have all seen the picture of the Lele Pons x Tarte collab, and if you're anything like me, you're probably wondering why this is a thing. I have no answer for this. No part of my brain can fathom why this decision was made. Now, I'm not going to hate on Lele Pons or Tarte, but neither of them has been talked about recently.
Lele Pons is not someone I think of when looking for makeup inspiration and is not someone I could imagine collaborating with a makeup brand. It seems that the last collab Tarte did was a rainbow palette with @jessiepaege and it looks cool and is a reasonable price (plus the packaging is way nicer, and it comes with a mini mascara). This new palette, however, isn't really either of those things. This is a $54AUD palette that is apparently worth $241AUD, but I'm disinclined to believe that.
A lot of people are calling this a dull palette; I don't think that's exactly true. I think lovers of neutrals will probably like the colour story. I'm not a fan of palettes like this adding a face highlight because it really will only work for a select few skin tones, this one looks like it will only work for more medium tones skin. My main issue with this is that fact that Tarte already has so many neutral palettes; honestly, I'd say over 80% are neutral or neutral with a pop of colour.
If you like this palette, you like this palette, and that is absolutely fine. I just think this was a weird decision for a collaboration. Fans of Tarte will probably already own palettes that will be very similar to this, and I'm not sure Lele Pons fans are going to want to invest in makeup when that isn't really something she is known for. Anyway, I do hope this goes well for both parties; I'm just not convinced it was the greatest business decision.